Adobe

I led Brand, Communications, and Integrated Campaigns for Adobe's Foundation and Corporate Social Responsibility initiatives.

As part of Adobe's Creativity for All mission, I built brand strategy, integrated campaigns, and storytelling that connected the company's social-impact work to the artists, students, and nonprofits it supports. I partnered closely with flagship grantees including MoMA, Sundance, and Limbitless Solutions, turning programs into narratives that reached creators and decision-makers at scale.

See a few more projects I loved working on below.

Girl Scouts of the USA

I built the brand and communications platform behind Adobe's national sponsorship of the Girl Scout Cookie Program — putting creative confidence at its center, including a Digital Cookie educational film that taught a new generation of girls online communication, responsible digital design, and the entrepreneurial skills to sell it.

UNICEF (Generation Unlimited)

I led communications for Adobe's partnership with UNICEF's Generation Unlimited, bringing Adobe Digital Academy's Design Fundamentals with AI into the global Passport to Earning program — localized into Hindi and piloted in India so young people earn certifiable, real-world creative and AI skills. Part of Adobe's commitment to reach 30 million learners by 2030.

Adobe Digital Academy

I shaped the brand story and integrated campaign for Adobe's global skilling initiative to bring AI literacy, content creation, and digital-marketing skills to 30 million learners by 2030 — turning a company-wide commitment into a human, mission-driven narrative. Our campaigns garnered 1 million learners in the first 6 months of the program, and scaled to 2 million within the next year.